This article, if nothing else, has introduced me perhaps belatedly to the term 'googlewack'!

I love this word. And what it represents.

http://www.timemachinego.com/linkmachinego/2009/11/16/me-and-belle-de-jour-co...

(via http://radar.oreilly.com/2009/11/four-short-links-17-november-2.html)